The Resourced Therapist

Branding | Web Design | Psychotherapy

The Resourced Therapist, formerly Therapist Refresh, is dedicated to providing resources and support to psychotherapists and healers. Our goal was to construct a system that remained dynamic and adaptable while giving participants a sense of resilience and personal well-being. We aimed to build a supportive and inspired space that provided guidance and encouragement through adaptable resources in order to help healers sustain balanced practices. The brand builds a supportive and inspired space, articulated through a website, email marketing, and social media strategy, that reflects the guidance and encouragement provided to help healers sustain balanced practices. Collaboratively designed with Emily J. Anderson.

Client: The Resourced Therapist (Formerly Therapist Refresh)

Logo

Their logo is a refresh of their original with an updated, refined typeface (Ivy Presto Headline). The logo functions in both horizontal and vertical orientations, ensuring its adaptability to a variety of print and digital formats. Additionally, the logo showcases the brand colors aiding in its cohesiveness with the overall brand.

Icons

To appropriately represent the wide breadth of resources their organization offers, we in turn provided them with large family of icons. Following the brand voice, we generated descriptive wordlists to use as a launching point for icon visualization. These icons are inspired by the resiliency of nature and can be used to represent specific resources, such as meditations, class, or workshops, acting as a signifier within the larger brand.

Typography

Ivy Presto Headline functions as the headline typeface for the brand—putting forth a sophisticated yet warm energy. The italic version acts to emphasize copy in the headlines, as well as add needed heirarchy to their website and presentations. Halyard Display steps in as a clean workhorse for all body copy, echoing the approachability of Ivy Presto.

Color

Additionally, the brand is supported by a warm, grounded color palette offering an adaptable variety of hues.

Brand Applications

Social media plays a big role in getting the word out about The Resourced Therapist’s upcoming events and workshops, while their website supports their on-demand classes and meditations. It was important for us to develop a typographic system within the brand capable of creating an impact while simultaneously communicating detailed information. Additionally, supporting imagery needed to align with the mission of the brand to create a welcoming, supportive, safe space for all visitors. Nature and metaphor acted as inspiration for selecting photography used on both their social media and website.

Website Wireframes

Research & Process

‹ Sun & Snow

› Nomad Music & Marketplace

Contact me | rognerje [at] gmail [dot] com